Insightful data tells a story. It examines a problem from different angles, presents a solution, and demonstrates what you have to gain by embracing that solution. In our newest guide, 10 Reasons to Use Video in Your Sales & Marketing Strategy, we take you through that story arc to reveal both how and why video is so powerful for a senior living community’s messaging.
As you’ll see, video is an unequaled tool for engaging an audience. In the case of the senior living industry, it helps sales teams engage potential residents and their families, and differentiate their communities in an extremely crowded and competitive environment. In our guide, we let statistics reveal the unique benefits of using video content to connect, including:
Did you know that viewers retain 85% more information after watching video content rather than reading it? Or that just mentioning the word “video” in an email subject line increases open rates by nearly 20%?
Those are the types of insights we provide in 10 Reasons to Use Video in Your Sales & Marketing Strategy. Needless to say, video content is a genuine difference-maker for senior living communities, and OneDay is proud to provide a best-in-class video marketing solution to help you rise to the top.