Organizations across nearly every industry are struggling to attract top talent these days. Of course, this is especially true in senior living, a sector that has traditionally seen some of the highest turnover rates of all service industries, and that's before the pandemic and Great Resignation reared their ugly heads.
So what should a senior living community do to turbocharge their hiring and recruiting process, particularly in the face of such challenges? As I'm about to discuss, there are some simple ways to use video for that exact purpose, making it the secret ingredient your recruiting strategy might have needed all along.
There’s no denying the reach and strength of social media in today's society, including for recruiting purposes. Simply put, if you're not leveraging social media in your hiring strategy, you're not able to effectively compete for the talent your community needs to grow and prosper.
Thankfully, video is a convenient yet powerful way to quickly expand your recruiting reach. My advice is to start generating and sharing simple but professional employment videos on LinkedIn, Facebook, Instagram, YouTube, Twitter, or any other networks that might be beneficial.
This way, you’re not only speaking directly to your audience, but also encouraging viewers to share videos with their peers and, thus, extend your talent reach even more. As you get more comfortable with the process, advertising open positions on social media will become second nature.
How to's and instructional videos have a definite place in today's digital world. In fact, just as you might watch a video on assembling a new barbecue or mounting a TV on the wall, job candidates will use explainer videos to guide them through your application process.
Therefore, making a series of videos that walk a candidate through your typical recruitment process can really help distinguish you from the pack. Even if it seems simple and basic, start your videos at the beginning of your recruitment process, using screenshots if necessary to show the viewer how to navigate the application process on your website.
Yes, this might seem like a given, but you'd be surprised how many communities fail to provide such an easy and obvious benefit to job candidates.
In such a competitive job market, it's absolutely essential for you to help candidates picture themselves working in your community. Just as importantly, you need to be straightforward and transparent with your expectations, focusing on the position's responsibilities, your work environment, and your community's culture, leaving as little to chance as possible.
Without such transparency, you could very well win the battle for a particular candidate only to lose them a month or two into their tenure because their values and vision didn't align with your community's. Thus, by creating "Day in the Life" videos, you’re helping potential hires determine if they’re a good fit for the open position and your organization.
Of course, things like job title, compensation, and benefits will always play a critical role in any candidate's choice of employer. However, don’t discount how something as simple as a personalized video message to a candidate can sway them toward your community.
There's absolutely nothing wrong with encouraging the candidate to join your team, even introducing current employees to display how strong, healthy, and satisfying your culture is. This is yet another way you can help a candidate picture themselves working in your community.
It's never easy being the new kid on the block. Therefore, once you close the deal with a candidate and get closer to onboarding, videos featuring their new teammates will minimize new hire jitters and help establish expectations for their first few days with your community.
Use this opportunity to preview different activities they'll experience during onboarding, perhaps even inviting mentors and particular teammates to provide a more in-depth look at their new role. This approach helps everyone start on the right foot, reducing the likelihood of new hire ghosting – a definite sign of the times.
Along the way, you can count on our team here at OneDay to continue providing the video solutions and insights you’ll need to bolster your recruiting strategy and start winning the battles for top talent.