There's a lot going on in the senior living industry these days. HR teams, recruiting directors, sales and marketing specialists – they're all knee-deep in their respective battles for top talent and prospects.
Unfortunately, with such crowded workflows, it's easy to lose sight of the forest through the trees, forgetting to leverage one of the most powerful yet admittedly subtle assets your community has at its disposal – your company culture. To that point, I want to briefly discuss how showcasing your culture on social media not only takes full advantage of that asset, but does so in a way that fits into even the busiest of schedules.
If the Great Resignation has taught us anything, it's that compensation, benefits, and job titles don't carry as much weight as they used to. Sure, those are all still critical components of a job candidate's thought process, but a company's culture or vision are also essential to attracting talent in today’s topsy turvy labor market.
Likewise, given the seemingly limitless reach and strength of social media in today's society, it only makes sense to showcase your culture across LinkedIn, YouTube, Twitter, Facebook, or any other platforms you feel are important. Specifically, highlighting your culture with short but effective videos is a great way to significantly increase engagement with candidates, all without creating an additional burden on workflows – at least if you're using OneDay's platform.
How do you distinguish your senior living community from the competition? Why should a job candidate – or even a residential prospect, for that matter – choose your community over others, especially when they all look so similar in glossy brochures?
These questions revolve around your brand identity, or lack thereof. In other words, if you’re not actively curating how people outside of your community perceive you as an employer or caregiver, there’s a very good chance you'll get lost in the background.
Thankfully, that same combination of video and social media form a potent solution for creating and maintaining your brand identity. Think of it this way – by creating fast, simple, yet professional videos that put your exciting, satisfying company culture on full display, you’re dictating how others perceive your community. And when the margins for error are razor-thin – as they are in the battle for top talent – your brand and culture could very well be the keys to your success.
At OneDay, our sole focus is to provide senior living communities with the video solutions and practical, hands-on insights they need to find success, whether in a heated recruiting battle or in driving the never-ending need for improved NOI and occupancy rates. Put another way, we pride ourselves on being a key partner for the different business units across your community – from HR and recruiting, to sales and marketing, and more. And the best part of it all – we’re still just getting started.