The Power of Video Storytelling in Sales & Marketing

Every senior living community is trying to gain an edge, to differentiate themselves from the competition and stay top of mind for prospects and their families. But as sound as those intentions are, there’s only so much even a well-seasoned sales and marketing team can do if they relegate themselves to the same tactics and techniques everyone else uses.

• 10 reasons to use video in your sales & marketing strategy in 2021
• 4 Ways Video can speed up the sales process
• 5 ways to keep momentum going in your deals with video
• 5 ways to use video in your prospecting efforts
• How Video Storytelling Impacts Human Behavior
• 5 ways video creates faster human connections
• How Video Can Impact Your SEO Rankings and Reach 
• Why social media algorithms love video content
• People remember content with visual components, here’s why
• Why video is more powerful than text
• The future of remote selling is video-focused
• The Power of Storytelling in Sales and Marketing

That’s where video can make such a difference. While using video content in sales and marketing is nowhere near new, it’s the video platforms a community uses that can create such a powerful competitive advantage. So on that note, we want to deliver some insights and tips on using video in the most effective ways possible and, just as importantly, how OneDay could very well be your community’s ace in the sales and marketing hole.

The blog highlights the importance of video content in sales and marketing strategies. It states that video content is more effective in engaging the audience and stands above the noise in a crowded marketplace. The blog also mentions the challenges faced in 2020 and how companies that learn from them can gain an advantage. The blog emphasizes the role of video content with statistics that show 95% retention of message conveyed through video, 20% increase in email open rates with the word "video" in the subject line, two-thirds greater qualified leads, and customer preference for video over any other form of content. The blog suggests that reading the ebook "10 Reasons to Use Video in Your Sales & Marketing Strategy in 2021" will give a better understanding of the critical role video plays in the success of sales and marketing.

The blog argues that having a fast and efficient sales process is a major competitive advantage for businesses, but it can be difficult to achieve. Video is presented as a solution to this problem, as it can be a powerful tool for sales and marketing teams. The blog discusses several ways in which video can be used in the sales process, including creating a memorable first touch, adding another layer to your content, cutting down the time needed to establish relationships with prospects, and personalizing offers to stand out from the competition. According to research, using video in these ways can lead to increased engagement and revenue growth.

The blog emphasizes the importance of momentum in senior living sales and marketing and how video can play an essential role in creating that momentum. From the pre-meeting, discovery call, and pre-tour messaging to post-meeting and post-tour follow-up, proposal and estimate walk-through, check-ins and even after move-in, video can help distinguish the community from the competition and keep the momentum going. Using video can personalize the sales process, show commitment, and foster increased engagement with the prospect, ultimately driving occupancy rates and preventing resident turnover.

This blog discusses the importance of prospecting in senior living communities and how video marketing can help maximize those efforts. The author suggests 5 ways to use video in prospecting: enhance cold outreach with video, reconnect with prospects through personalized follow-up video, leverage recent community news with creative videos, quickly spread news through video to multiple prospects, and highlight a piece of marketing content with video. The author also mentions that using video in email outreach can drive more conversions than text-based emails and help improve email open rates.

Video is a powerful tool for sales and marketing due to its ability to tap into human emotions and create a deeper connection with the audience. The science behind storytelling explains why this is so, with two biological reasons being the production of the hormone oxytocin, which creates a sense of trust and comfort, and the activation of mirror neurons that mimic the emotions conveyed through facial expressions, voice, and hand movements. This phenomenon, called neural coupling, creates a symbiotic sense of trust between the speaker and the audience. The practical implications for sales and marketing teams mean that video storytelling is critical for differentiation and establishing deeper connections and trust with prospects and customers, leading to more effective marketing and sales efforts.

Video sales and marketing is becoming a powerful tool across industries as it quickly creates fast and lasting bonds with the target audience, leading to improved conversion rates and ROI. Video is more engaging than text and can convey a lot of information, including visuals, facial expressions, voice tones, and lighting, making it a multisensory experience that cannot be matched by other formats. The ease of virtual tours, video webinars, and live video communication has made face-to-face conversations easier and more convenient. Video marketing also allows companies to showcase their genuine personality and brand, building a loyal audience through storytelling. OneDay is a valuable partner for companies looking to leverage the full power of personalized video content marketing.

Video marketing is an effective tool for sales and marketing strategies in today's digital landscape. It is a great storytelling format and influences buyer behavior. Video marketing can also support search engine optimization (SEO) efforts in an indirect way by allowing Google's site crawlers to identify pages as valuable to the end-user. Supporting text, such as video transcripts, accompanying blogs, and executive summaries, can give search crawlers information to index the page and improve organic traffic. Repurposing video content across different digital channels can expand reach and drive engagement. The right video solution can make the process more efficient.

The blog highlights the importance of video marketing and social media in today's digital landscape. According to research, 82% of the US population uses social media and 82% of consumer web traffic is dedicated to video content. The social media algorithms are designed to maximize engagement with the user base to generate ad revenue and thus they prioritize video content as it is the most engaging format. The blog also provides statistics to show the impact of video content on social media platforms, such as increased shares, engagement, and brand awareness. The conclusion is that video marketing on social media is a valuable asset for companies as it drives brand awareness and engagement, but it's essential to create video content that tells the brand's story and doesn't bog down workflow.

Visual content plays a crucial role in senior living community marketing efforts as it helps to differentiate messaging, deliver a lasting impression and engage prospective residents and their families. Visuals make information easier to process, increase the chances of it being remembered and boost text-based messaging. The brain processes visual assets 60,000 times faster than text, making visuals a fast way to connect with prospects and pack a stronger emotional punch. Combining text, graphic design, and other visual elements keeps the brand and information top-of-mind and a recent study found illustrated text to be 83% more effective than textual content alone in driving comprehension.

The blog discusses the importance of video in the senior living industry, compared to traditional text-based marketing tactics. The use of video allows the creation of a visual identity and helps in better brand recognition. Viewers are found to remember 95% of a message delivered through video, compared to 10% through text, making video a powerful tool for engagement. Video is also shared more widely on social media and triggers emotions, leading to increased conversions. Lastly, the human brain processes visuals 60,000 times faster than text, making video a more efficient way of connecting with the audience.

This blog discusses the changes in sales and marketing in recent years due to the pandemic, with a shift towards virtual and remote selling models. The author emphasizes the role of video in sales, as it allows companies to build relationships, which is critical in sales. They also discuss the importance of choosing the right video tools, highlighting the difference between asynchronous and synchronous video solutions. The author concludes that virtual selling and video sales and marketing will become standard practice and those who adopt it early will reap benefits.