The Ultimate Guide to the OneDay Flywheel to Drive Occupancy

This blog discusses the importance of storytelling in video marketing for senior living communities, and how the OneDay platform can help in creating effective video content. It suggests four tips for using the platform, including being mindful of the target audience, always being authentic, showing empathy for prospects and their families, and conveying authority in messaging. The blog emphasizes the importance of personalization and authenticity in video content to make emotional connections with prospective residents and to establish the community as an authority in the industry.

The use of video content in senior living communities' recruitment process can be a potent tool to attract top talent. There are five key stages in the hiring process where video can be used to differentiate the community and keep job applicants engaged. These stages include posting job descriptions, following up with applicants, conducting follow-up interviews, congratulating new hires, and onboarding and training. Personalized videos offer a more engaging and effective way of conveying information and can help create a sense of importance and value for job candidates. Video helps distinguish the community from its competitors and provides a deeper level of engagement throughout the hiring process.

The blog discusses the importance of video storytelling, particularly in the context of senior living communities. It highlights how videos can foster emotional connections between residents and their loved ones and improve the quality of life for everyone involved. OneDay's Resident Stories are seen as a critical component of the senior living experience, having a positive impact on the mental and emotional health of residents, and serving as a powerful keepsake for families. We explain how easy it is for staff and caregivers to create Resident Stories and the lasting impact they can have on residents and their families.

This blog is about creating engaging OneDay videos for senior living communities to boost occupancy rates. It provides four best practices to make the most of the video solution: find a comfortable and well-lit space with a clean background, plan your video content with a clear message, set up your device to ensure stability, and have fun while filming. By following these tips, the author suggests you will create effective videos that connect with prospective residents, set your community apart from the competition, and increase occupancy rates.

OneDay is a video solution for senior living communities to increase prospect engagement and occupancy rates. It provides a way for families to stay connected to their loved ones through Resident Stories, which can keep families happy and drive occupancy rates. The platform also allows for showcasing the community's culture and facilities through activity videos, leveraging social media to connect with prospective residents and decision-makers. Video and social media can be a powerful tool for sales and marketing, with nearly half of seniors being frequent Facebook users and LinkedIn users sharing video posts 20 times more. OneDay offers a video sales and marketing solution with a team of specialists, to help communities reach their occupancy goals.

OneDay's video marketing platform can help senior living communities improve their sales and marketing funnel. By providing flexible video content creation for every stage of the buyer's journey, OneDay can help create personalized introductions, showcase the community's personality, conduct virtual tours, feature resident testimonials, and introduce team members. The platform allows communities to build trust and comfort with prospective residents by personalizing their approach and showing the passion and empathy of the staff. OneDay's video marketing platform is a powerful tool for senior living communities to improve their sales and marketing efforts.

The occupancy rate of a senior living community is a result of multiple factors, including human resources (HR). Using OneDay in HR can help improve move-ins and occupancy rates by personalizing the recruitment process and increasing employee engagement. Sending personalized OneDay videos as introductions to job candidates can help the community stand out in a crowded recruitment process. OneDay videos can also be used to recognize employees and improve employee satisfaction, creating a healthy and productive company culture. By increasing employee engagement, OneDay can help provide a high quality of life for residents and maintain occupancy rates. The benefits of using OneDay in HR also extend to sales and marketing efforts, creating a holistic approach to improved occupancy.

This blog highlights how using OneDay in the HR department of a senior living community can help improve occupancy rates. Personalized OneDay videos can be used as an introduction to job candidates, recognize employees, and increase employee engagement. With low employee engagement rates being a problem, using OneDay videos to recognize and empathize with employees can help keep the staff engaged and motivated to provide a high quality of life for residents, leading to happy residents and their families, which can then be leveraged in sales and marketing efforts. Overall, incorporating OneDay into HR practices can create a holistic approach to improved occupancy.

The blog discusses the importance of documenting memorable moments in senior living communities and how OneDay videos can be used to capture Resident Stories and transform activities into lasting memories. The platform can be used to share stories with loved ones, provide updates to referral sources and family members, capture small moments in daily life, share love on social media, and even be used as reminiscence therapy in memory care units. OneDay videos provide a way to keep everyone in the loop and engage with prospective residents, improving the well-being of residents and benefiting the community.