Skip to content
Improve sales process, resident
experience, and talent retention
Elevate relationships, information
sharing, and financial knowledge
Enhance sales experience, internal
processes, and talent onboarding
Optimize lead conversions,
appointments, and talent acquisition
Boost product understanding, sales
outreach, and customer connections
Increase service understanding,
credibility, and customer support
Industries Image
Explore More Industries
Take a look at the industries we cover
and see how video can work for you
Close more leads, get more
responses, and save valuable time
Reduce support costs, improve
retention, and increase opportunities
Capture attention, build trust, and
influence your audience
Enhance communication, stay
connected, and improve efficiencies
Improve strategy, simplify
processes, and enhance results
Use Cases Image
Give OneDay a Try
Learn more about our video solution
and find the plan that suits you best
Explore our package options and
find the plan that's right for you
Browse through our collection of
on-demand webinars
Discover the variety of partner
integrations we offer
Check out our inventory of video
insights and best practices
Access expert articles filled with tips,
techniques, and trends
Stay updated on our upcoming
conference and event schedule
Resources Images
See OneDay in Action
Get a sneak peek at everything
OneDay has to offer

Personalization Is Key to Video Multifamily Marketing

To state the obvious, competition is fierce in multifamily, and differentiating from competitors is critical to succeed. Thankfully, property management has a potentially powerful ace up its sleeve to distinguish a multifamily community from the pack – personalization.

Even better, when you're able to utilize personalized messaging in a video multifamily marketing plan, you’re able to better engage prospects and residents, driving occupancy rates and ROI metrics along the way. To that point, I’m going to examine some of the reasons why personalization is so essential to effective video marketing sales and the multifamily industry.


Nurturing Leads with Video

Multifamily companies usually aren't shy about spending money on leads. In fact, good leads are the lifeblood to the entire industry. Therefore, using a turn-and-burn approach with your leads – especially on follow-up communication – through canned email templates and automated messages is just a waste of money, time, and effort.

But that's what makes personalization such a potent weapon in lead conversion. People simply don't respond to emails, voicemails, or even text messages unless they stand out from the countless other messages they receive every day. Personalized videos embedded in emails or SMS communication cuts through all of that noise and grabs the audience's attention.


Optimizing Virtual Tours and Introductions

Self-guided, interactive, and virtual tours were already gaining steam before the pandemic. During COVID, though, they became the norm out of necessity. And now that prospective residents and multifamily property managers have both seen just how efficient, effective, and even personalized they can be, virtual video tours will play a critical role in your company's future success.

But video doesn't just shine through virtual tours in your apartment marketing strategy. It can also play a vital role in introducing your team members, the people who a prospect will interact with once they become a resident. These types of personal touches foster a sense of familiarity and comfort for someone looking for their next home.


Prospects Aren't Numbers

People don't want to feel like a line item on a balance sheet. They want to feel important and wanted, whether for a new job or as a resident in an apartment complex. Therefore, if your marketing campaigns don't take a personalized approach, then your competition surely will. The bottom line – something as simple as a personalized video follow-up ensures a prospect doesn't feel like just another number to you.


The Science Behind Personalization

Finally, I'd be remiss if I didn't mention the science behind personalization and what, chemically speaking, makes it so powerful for your video marketing efforts. To quote famed empowerment coach Anna Gallagher:

Feel-good hormones, such as dopamine and serotonin, are released into your brain when your ears encode that your name has just been said aloud. This burst of excitement makes people happy and sends unconscious signals such as empathy, trust, and compassion to the unconscious brain.

In other words, there's bona fide biology and chemistry behind the effectiveness of personalized messages to prospects. And since video is the most immersive and engaging format you can use in your digital marketing plan, embracing personalized video content is embracing success in multifamily. And I can't tell you how proud we are at OneDay to provide the tools and insights you need to drive that success.

Read Next: Leveraging Video Storytelling for Lead Conversion in Multifamily

Ready to see how video can work for you?