Senior living communities aren’t just trying to cut through a sea of negative, slanted media stories to convey an accurate picture of the quality of life they provide. They’re also trying to differentiate themselves from the competition, with most finding that the traditional tools they’ve used for years simply don’t connect as well as they used to.
That’s what makes video marketing such a powerful tool to stand out and have residents and their families take notice. In fact, that’s a subject OneDay discussed in a recent joint webinar with Sherpa CRM and Allegro Senior Living called How to Use Video to Connect with Prospects.
As you’ll see, the webinar covers a variety of topics and best practices around video marketing, each specific to the senior living industry, including:
- Why traditional marketing and sales techniques are quickly losing impact
- The power and practicality of visual storytelling for a community
- How video propels Prospect-Centered Selling® to drive move-ins and occupancy
- The benefits of seamless, integrated solutions like OneDay and Sherpa CRM
- Quantifying video’s impact with automated data and activity tracking
Expanding on those insights, you’ll also walk away with key best practices from three industry leaders. These are proven ways to form the lasting connections your team needs to separate your community, staff, and caregivers from the competition.
The senior living market is evolving quickly, and so are the expectations around it. Communities can no longer afford to adopt a wait-and-see attitude around game changing technology like video marketing.
With our webinar, How to Use Video to Connect with Prospects leading the way, you can be an early adopter and realize the numerous benefits that a solution like OneDay can bring to your sales and marketing strategy.There’s no time like the present to start building a lasting competitive edge that your team, residents, and stakeholders will thank you for.