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How to Utilize Video for Healthcare Marketing and Education

Imagine this scenario: Nancy, a diligent and caring Physician Assistant (PA), has just concluded a patient consultation at her bustling medical practice. As she reviews the notes from the appointment, she recalls a hint of uncertainty in the patient's expression before they left. Recognizing the importance of providing clear and concise information, Nancy decides to take an extra step to ensure her patient's understanding and peace of mind. She sets up her camera in a quiet corner of her office, adjusts the lighting, and with a genuine smile, hits the record button. In this blog post, we will explore how the healthcare industry is embracing the power of recorded video to bridge communication gaps and alleviate patient concerns. So, let’s delve into the types of videos that can help healthcare professionals and the benefits these videos provide.


Recommended Videos for

Healthcare Professionals

Research has revealed that a significant number of individuals, approximately 1 in 8, rely on online videos as a resource when seeking information related to health, hospitals, and health insurance. Recognizing the growing trend of consumers utilizing video content for healthcare-related searches, it becomes crucial for healthcare professionals to incorporate videos into their marketing and patient education strategies. Let us explore a range of recommended videos that can effectively enhance your efforts in boosting both marketing outreach and patient education

  • Follow-up Appointment Video – Drawing inspiration from our earlier scenario, we can leverage the power of follow-up appointment videos to reinforce and solidify the recommendations made during the patient's visit. By creating informative videos that guide patients through each step of their treatment plan, we ensure better retention and comprehension of important information, free from the initial visit jitters. These videos serve as a valuable tool in breaking down complex instructions, providing patients with a comprehensive understanding of their responsibilities, and ultimately fostering improved patient outcomes.
  • Internal Training & Safety Videos- By utilizing videos as a medium for conveying crucial safety protocols and training materials, healthcare professionals can ensure consistent and standardized practices across their organizations. These videos serve as an efficient and engaging method to demonstrate proper techniques, showcase real-life scenarios, and instill a culture of safety and compliance within the healthcare workforce.

  • Healthcare Tips- Did you know that the mere mention of the word "video" in your email subject line can increase open rates by an impressive 19%? This statistic highlights the immense potential of leveraging video content to captivate and engage your patients. By sending healthcare tips directly from primary care physicians or specialists using video format, healthcare practices can boost open rates and foster patient loyalty. These informative and personalized videos provide valuable insights, guidance, and support delivered directly from trusted medical professionals.


Benefits of Creating Healthcare


Now that you know the best videos to create for your practice, let’s take a closer look at the benefits they provide for patient education and your overall marketing efforts:

  • Improved Follow-up Care - Video proves to be a valuable tool for improving follow-up care, particularly in post-operative or post-treatment scenarios. By leveraging video technology, healthcare providers can remotely monitor patient progress, address concerns, and offer guidance without patients needing to physically visit the clinic or hospital. Video follow-up appointments enable healthcare providers to visually assess healing processes, evaluate treatment outcomes, and ensure proper adherence to post-treatment instructions. Moreover, the interactive nature of video consultations facilitates real-time communication, allowing patients to ask questions, seek clarifications, and receive immediate feedback.
  • Patient Education and Engagement The innovative approach of utilizing video allows healthcare providers to educate patients about their conditions, treatment plans, and essential self-care practices. By leveraging the visual medium, medical professionals can effectively explain complex medical concepts, intricate procedures and even demonstrate rehabilitation exercises. With 1 out of every 8 patients watching videos on various health websites, having videos directly from their provider can help eliminate patients trying to use “Doctor Google” and have the correct information at their fingertips.
  • Enhanced Care Coordination: Using personalized video enables providers to effortlessly consult and collaborate with each other, even when referring patients to specialists or seeking expert advice. Through video, healthcare professionals can engage in detailed discussions about patient cases, effortlessly share medical images or test results, and collectively make informed decisions. This promotes a higher level of coordinated care, minimizing the risk of medical errors and ensuring a smooth continuum of treatment.
  • Brand Awareness- By creating engaging video content such as educational series, doctor interviews, patient success stories, and informative health tips, practices can position themselves as thought leaders and go-to resources in their respective fields. Sharing these videos on various platforms, including social media, websites, and online communities, expands the reach and attracts a broader audience. Additionally, live streaming events, virtual tours of facilities, and behind-the-scenes glimpses into the practice foster transparency and strengthen the connection with potential clients.


Maximize Your Healthcare

Marketing: Partner with OneDay for

Unrivaled Reach

Book your demo with OneDay and let us empower you as a healthcare professional to create and distribute your videos, revolutionizing your marketing reach and patient education. With OneDay, we provide you access to a comprehensive suite of tools and resources designed specifically to optimize the impact of your videos. Seamlessly record, edit, and enhance your video content, ensuring it is engaging, informative, and visually compelling. OneDay's user-friendly interface simplifies the video creation process, allowing you to focus on delivering your expertise and unique insights. Once your videos are ready, our personalized video platform has widespread distribution, ensuring they reach the right audience at the right time, maximizing your marketing reach and patient education.

Ready to see how video can work for you?