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Revolutionizing Senior Living with Innovation - SHN 2024 "Sales and Marketing" Conference Recap

At the 2024 Senior Housing News (SHN) Sales and Marketing Conference, industry leaders gathered to discuss integrating sales, marketing, and technology within senior living. This event highlighted the urgent need for innovation to boost resident engagement and operational efficiency. As we delve into conference highlights, we'll see how OneDay empowers communities to embrace this technological shift, enhancing engagement and streamlining processes. 


The Critical Role of Technology in Senior Living

The conference opened with a powerful message about the need for innovation. As the SHN CEO stated, staying relevant in today's market requires a forward-thinking approach to technology. This is where OneDay's video platform shines, featuring AI-driven scripting as well as SMS and email Automation options that provide a robust solution that integrates seamlessly into the sales and marketing strategies of senior living communities, enhancing engagement and personalization. 


Emphasizing Personal Connections

A recurring theme at the conference was the importance of maintaining personal connections in the digital age. The discussions highlighted how traditional communication methods are becoming less effective, with a specific mention of the growing issue of email fatigue. OneDay addresses this by providing an intuitive platform for creating and sharing video content, allowing staff to convey their messages more personally and directly, thereby enhancing the connection with prospects and residents alike. 


Overcoming Engagement Challenges

The insights from the conference revealed several challenges in engaging potential residents effectively, from the initial contact struggles to the stagnation of move-ins despite an increase in leads. By introducing prospects to the specific individuals who will be caring for prospective residents through video prior to the first call, the OneDay platform ensures that the initial interaction is warm and welcoming, setting a positive tone for future communications. 


Innovating Beyond Competitors

In a landscape where the competition is not just other communities but the inertia against adopting new technologies, OneDay propels senior living communities forward. The platform’s emphasis on video content for marketing, sales, and resident engagement places it at the forefront of technological innovation, offering communities a competitive edge. 


The Path Forward

As the Senior Housing News Sales and Marketing Conference made clear, the senior living industry is at a crucial juncture. Embracing technology and finding innovative ways to maintain personal connections are essential for growth and success. OneDay’s video platform emerges as a key player in this transformative period, offering solutions that not only meet but exceed the current and future needs of senior living communities. 

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