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The Ultimate Guide for Increasing Occupancy at Your Senior Living Community

I have some good news and bad news for senior living sales and marketing teams looking for ways to drive occupancy. The bad news first – a magic occupancy spell will be in R&D for another few millennia. The good news, however, is that OneDay has the next best thing, and we know you’re going to love it.

With our Ultimate Guide for Increasing Occupancy at Your Senior Living Community, we’ve created the only resource you’ll ever need to start improving occupancy and, even more importantly, keep them high.


Practical Guidance You Can Start Using Today

As always, the insights in our latest guide are straightforward and practical, designed to help you start driving occupancy today. Given how the senior living industry is experiencing historically low occupancy rates right now, falling 1.3% in Q4 2020 and nearly 7% overall across 2020, communities need to take immediate action or risk losing market share to those that do.

But that’s why OneDay created this guide. As you’ll see, it’s a comprehensive look at the many moving parts that drive occupancy, including sections on:

  • 5 Strategies to Increase Occupancy In Assisted Living
  • 3 Ways a Strong Culture Increases Occupancy in Senior Living
  • Increasing Senior Living Occupancy with Video Marketing
  • Going Digital: Understanding ROI in Your Senior Living Video Marketing
  • How Do You Market a Senior Living Community?
  • Why Your Senior Living Community Needs Video Marketing

Download: The Ultimate Guide for Increasing Occupancy

By design, we leave no occupancy stone unturned, giving your team the variety of insights you need to both attract prospects and retain your current residents.


Video Marketing Clears the Path

Although we discuss several different ways senior living communities can positively affect occupancy, video content is a common thread throughout the topics – and for good reason. Thanks to superior engagement levels compared to other formats, video already plays an essential role in the battle for market share in the competitive senior living industry.

That role will only increase in time, giving early adopters a clear advantage over competitors as communities race to better define their new normal and what it means for their lead generation and overall marketing. Therefore, our guide contains several key video content best practices to help you leverage this potent tool to directly drive occupancy.


The Bigger Occupancy Picture

Of course, improving occupancy rates isn’t just about video marketing, though. In our guide, we discuss video marketing alongside other critical areas to help you address occupancy rates from all angles, including:

  • Putting your culture on display
  • Keeping the experience personal
  • Developing a complete digital marketing strategy
  • Choosing the right digital channels
  • Goal setting and forming a plan
  • Creating compelling content
  • Putting data to work for you
  • Website do’s and don'ts

And, quite honestly, that’s just the tip of the iceberg, but you get the idea. You’re simply not going to find a more comprehensive set of insights and tips focused on the singular goal of helping you drive your occupancy rates to new heights.

Read Next: Driving Occupancy Through Automation & Authenticity

So spend some time with The Ultimate Guide for Increasing Occupancy at Your Senior Living Community and start distinguishing your community from the competition. There’s no time like the present to establish your community as a market leader, and OneDay is proud to lead the way.

Ready to see how video can work for you?