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Unleashing the Power of Video for Sight-Unseen Leasing in Multifamily

Imagine you're Lisa, a recent college graduate ready to embark on a new chapter in a bustling city. Excitement fills the air as you plan your move, but there's one challenge: finding an apartment sight unseen. Traditional in-person visits seem impossible given the distance and time constraints. That's where video-powered sight-unseen leasing swoops in to save the day. Welcome to the forefront of multifamily housing innovation, where video-powered tours are transforming the rental process. In this blog post, we explore the remarkable world of video technology and its pivotal role in revolutionizing the multifamily housing sector. Witness how this groundbreaking approach reshapes how prospective tenants like Lisa explore properties remotely. Discover how video can unlock a seamless and engaging rental experience, and learn how OneDay can help you harness its power to elevate your multifamily housing business.


Enhanced Virtual Property Tours: The Solution to Traditional In-Person Visits

Traditional in-person property visits often come with scheduling conflicts, travel inconveniences, and the risk of visiting unsuitable properties. However, video tours offer an invaluable solution for remote property exploration. These immersive tours provide a comprehensive overview of the property, showcasing each unit, amenities, and key features in a condensed format.

Through video tours, Lisa can quickly assess an apartment's suitability, reducing the need for lengthy in-person visits. It empowers her to make informed decisions conveniently from the comfort of her own home, saving her time and energy.


Time and Cost Savings: Establishing Genuine Connections

Video-powered sight-unseen leasing not only benefits prospective tenants like Lisa but also leasing agents. By replacing in-person tours with video tours, leasing agents save valuable time, allowing them to focus on other essential tasks. But it goes beyond efficiency; videos provide an opportunity to establish a human connection with prospects.

When Lisa watches a video tour, she sees and hears a person's voice, facial expressions, and body language. This sensory experience helps create empathy and relatability, fostering trust in the individuals and the brand behind the video. It's more than just a virtual tour; it's a way to build genuine connections that go beyond traditional methods.


Evergreen Content: Consistent Engagement and Streamlined Processes

Now, let's explore the power of evergreen content in the multifamily housing industry. Video-powered sight-unseen leasing enables property managers to create compelling videos that engage prospects and can be used repeatedly. These videos serve multiple purposes and offer several benefits:

  1. Community Overview: A timeless video can highlight the multifamily community's features, amenities, and unique selling points. This video serves as a consistent showcase, eliminating the need for repetitive in-person presentations or meetings.

  2. Virtual Tours: High-quality videos showcasing model units or different floor plans within the multifamily community allow prospects to explore the space and get a feel for the layout and design without scheduling an in-person visit. Plus, has found that properties that have virtual tours receive 87 percent more views than listings without them.

  3. Neighborhood Highlights: Videos showcasing the surrounding neighborhood and its attractions provide valuable insights and drive interest in the community, creating a sense of excitement and anticipation for potential residents like Lisa.

  4. Resident Testimonials: Testimonial videos from satisfied residents establish social proof, build trust, and create a sense of community. Hearing firsthand accounts of positive experiences resonates with prospects searching for a new place to call home.

  5. FAQs and Application Process: Informative videos addressing frequently asked questions streamline the initial stages of the leasing process, providing clarity to prospects like Lisa and saving time for both property managers and potential tenants.

Closing the Gap: Embrace the Future of Leasing with OneDay

Video-powered sight-unseen leasing is a game-changer for the multifamily housing industry. It offers enhanced virtual property tours that overcome the challenges of traditional in-person visits. With OneDay's innovative platform, you can revolutionize your multifamily housing business by embracing video-powered sight-unseen leasing.

Read Next: Leveraging Video Storytelling for Lead Conversion in Multifamily

Join us in embracing the future of leasing and unlock new possibilities with OneDay as your trusted partner. Whether you're a prospective tenant like Lisa or a property manager looking to enhance your leasing process, video is the key to transforming the way we explore and experience multifamily properties.

Ready to see how video can work for you?