Skip to content
Improve sales process, resident
experience, and talent retention
Elevate relationships, information
sharing, and financial knowledge
Enhance sales experience, internal
processes, and talent onboarding
Optimize lead conversions,
appointments, and talent acquisition
Boost product understanding, sales
outreach, and customer connections
Increase service understanding,
credibility, and customer support
Industries Image
Explore More Industries
Take a look at the industries we cover
and see how video can work for you
Close more leads, get more
responses, and save valuable time
Reduce support costs, improve
retention, and increase opportunities
Capture attention, build trust, and
influence your audience
Enhance communication, stay
connected, and improve efficiencies
Improve strategy, simplify
processes, and enhance results
Use Cases Image
Give OneDay a Try
Learn more about our video solution
and find the plan that suits you best
Explore our package options and
find the plan that's right for you
Browse through our collection of
on-demand webinars
Discover the variety of partner
integrations we offer
Check out our inventory of video
insights and best practices
Access expert articles filled with tips,
techniques, and trends
Stay updated on our upcoming
conference and event schedule
Resources Images
See OneDay in Action
Get a sneak peek at everything
OneDay has to offer

11  Video Marketing Stats You Need To Know in 2023

A video marketing tool for your sales and marketing campaigns is essential in 2023. As you will see, when you look at the statistics surrounding using video vs. not, the numbers are dramatic. We live in a “digital first” world where videos are now the primary way we communicate with each other. So let’s break down 11 key marketing statistics and why they are relevant for you!


Are Marketers Using Video In Their

Campaigns in 2023?

Absolutely! Today’s marketing professionals know that having a video marketing tool can make a difference in how their campaigns perform. According to marketers surveyed : 


  • 96% Continue to Value Video as an ‘Important Part’ of Their Marketing Strategy in 2023 Compared to 92% of Marketers in 2022


Why Are Marketers Using Video

Marketing Tools? 

The answer to this is simple, video marketing tools work! While videos are relatively new technology compared to text-only campaigns, marketers now have enough data to evaluate how effective using video can be. When video marketers were surveyed about the effectiveness of using video as a marketing tool, here are their conclusions: 

Video Marketing Statistics


How Do Consumers Respond to

Video Marketing Tools? 

Today's consumers use video to communicate directly, through Facetime or an equivalent, indirectly uploading videos or lives on their social media, or as entertainment or information through Youtube, Tiktok, and other outlets. Communicating to consumers using video marketing tools allows them to retain and process your message for your marketing campaign to be effective. The statistics show that you will grab and keep consumers attention when you use video in your social media, email campaigns, or personalized video messages. 

Based on the consumers surveyed, and available statistics, we have found: 

Copy of Video Marketing Statistics (7)

  • Viewers Retain 95% of a Message When They Watch It In a Video, Compared to 10% When Reading It in Text Form

  • Emails with the Word 'Video' in the Subject are Opened 7% More Than Emails Without

  • Personalized Videos are 35% More Likely to Retain Viewers as compared to Non-Personalized Videos

  • Social Media Videos Get 12 Times More Shares Than Text and Images Combined


Why These Video Marketing Tool

Statistics Matter

These 11 video marketing statistics show that in 2023 and beyond, having a video marketing tool as a fundamental part of your campaign strategy is a must to compete in a crowded marketing field. By not having video, you are limiting your views, consumer attention span, and your overall ROI. If you need help with using videos in your campaigns, you can seek out professionals in video marketing to give you specific ideas for your business. 


Ready to see how video can work for you?