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How to Leverage Video in the Automotive Industry

Using video as a marketing and sales tool will help you to be ahead of the curve in the competitive automotive industry. Creating and distributing your videos through a video messaging platform is a time-effective and consumer-first solution that makes the most of what video technology can offer. Utilizing video in your dealership will allow you to modernize your marketing, build trust with consumers, and enhance the purchasing experience giving you a sales advantage



Modernize your Marketing with Video

A video-based marketing campaign is beneficial for targeted consumer outreach. For example, you can create a quick video advertising your latest sale or newest inventory and use a video messaging platform to distribute that video to your target audience. Following up with your prospect is the next and most crucial step. Let's say you had a customer visit your dealership who is "just looking" and is not ready to commit to purchasing. Using video allows you to send the prospect a detailed video of the car and your current sale to keep them excited and moving forward as you build your relationship and guide them to the final sale. After the sale is complete sending a personal "thank you" message keeps you in the customer's orbit for future sales and builds likely referrals as the customers feel important and valued. 

 

 

Build Trust with Consumers

A challenge in the automotive sales industry is building trust with consumers. Providing resources before, during, and after the sale is key to creating a satisfied and lifelong customer. For example, you can send a quick video to your existing car clients, giving them repair recommendations, notifying them about recalls, and reminding them about upcoming vehicle maintenance requirements. In addition, while going through the sales process, you can send timely and personal video answers to questions as you progress toward the final sale. 

 

Enhance the Purchasing Experience

Automotive consumers today are not like the consumers of the past. They research the car they want online and price shop before speaking with a sales associate. Video allows you to meet the consumers where they are and bring the sales experience from the dealership to their phones. Using video, give your prospect an in-depth VIP tour of the car they are interested in or film a virtual "test drive" to see their new car in action. Then, when you get to the price negotiation stage, you can give them real-time quotes based on their credit, so the negotiating process is stress-free and pleasant. When you treat consumers like the VIP clients they are, they will not only refer you to others but remember you when it's time to get their next car. 

Read Next: Why Video Is More Powerful Than Text

Let Video Enhance the Autosales Experience

As you have seen, personalized video enhances every aspect of the automotive marketing and sales experience. Using a video messaging platform will assist you in making your custom videos and sending them with a quick click. Once you start making videos, you will see how easy it is and the difference it will make for your dealership. 

Ready to see how video can work for you?