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21 Stats That Prove Why Video Marketing Just Works

Welcome to the world of personalized video marketing, where the art of storytelling meets the art of captivating your audience. This blog presents 21 mind-blowing statistics that highlight video's exceptional potential in propelling your brand to new heights. Discover captivating insights, undeniable facts, and the power of personalized video. Get ready for an exciting journey!


  1. Explosive Growth Potential: Did you know that 70% of 'non-video-marketers' plan to start online video marketing in 2023? It's a clear indication that the future of marketing is video-driven.

  2. Global Video Domination: With a staggering 3.1 billion people consuming videos on the internet daily, your brand has the power to reach and captivate viewers across continents.

  3. Influencing Purchasing Decisions: Videos have a profound impact on consumer behavior. Globally, 64% of customers make purchases after going through a brand's social videos.

  4. Short-form Appeal: When it comes to learning about a product or service, 73% of users prefer watching short-form videos. Snackable and engaging content is key to satisfying your audience's appetite for information and entertainment.

  5. Compelling and Convincing: A remarkable 78% of consumers claim that watching a video influenced their purchasing decisions. Video has the ability to create a personal connection and convince your audience that your product or service is the perfect fit for their needs.

  6. Customer Acquisition Success: An astounding 93% of companies have acquired new customers through social media videos. Video can break through the noise, attract a loyal following, and convert them into satisfied customers.

  7. Compelling Conversion Boost: Studies show that using video on landing pages can boost conversion rates by an impressive 86%. Video is a persuasive tool that effortlessly guides your audience to take action.

  8. Engaging Visual Experiences: Research shows that 69% of people prefer video over text when learning about a product or service. By utilizing video, you can provide your audience with an immersive and engaging visual experience that leaves a lasting impact.

  9. Instagram's Marketing Powerhouse: Instagram videos have become a game-changer for marketers, with 88% reporting success from using this platform. Embrace the visually stunning and scroll-stopping content that Instagram offers to captivate your audience and turn them into brand advocates.

  10. Audience Demand: The demand for online videos from brands is growing rapidly. A whopping 91% of people want to see more online videos from brands in 2023. With video you can meet their expectations and provide them with captivating video content.

  11. Reduced Support Queries: According to surveys, 53% of businesses have experienced a reduction in support queries as a result of video marketing. Video can become the ultimate troubleshooters and guide your customers through any obstacles they may face.

  12. Increased Website Engagement: Reports indicate that 87% of businesses have seen an increase in website dwell time due to video content. Engage and captivate your audience with compelling videos that will keep them on your website.

  13. Brand Awareness Booster: A remarkable 95% of businesses have seen an improvement in brand awareness through video marketing. Using video can shine a spotlight on your brand and leave a lasting impression in the minds of your audience.

  14. Convincing the Value of Video: Convincing colleagues and decision-makers about the value of video content might be challenging. However, 39% of marketers who used video for the first time in 2022 found it easier to convince others in the industry of its value.

  15. Product Video Influence: Close to 50% of online users search for product videos before making a purchase. Your videos can serve as a valuable resource for potential customers, providing them with an immersive and informative experience that solidifies their decision to choose your brand.

  16. Demo Videos: When it comes to demonstrating your product's capabilities, four out of five consumers believe demo videos are incredibly helpful. Take your audience on a front-row journey through the features and benefits of your product, instilling confidence and excitement.

  17. B2B Video Engagement: In the B2B world, video plays a significant role in the purchasing process. Research shows that 70% of B2B customers watch videos on their path to purchase. You can utilize video to deliver an impactful performance that convinces decision-makers and propels your business forward.

  18. Organic Traffic Boost: Video marketing has the power to increase organic traffic from search engines by a phenomenal 157%. It's like having a VIP pass to the top search results, attracting enthusiastic viewers who can't resist clicking play.

  19. Brand Discovery through Video: In today's digital landscape, 66% of consumers actively search for video content to learn more about a brand. Grab their attention, captivate their curiosity, and tell your brand's story through video, leaving a lasting impression in their hearts and minds.

  20. Social Media ROI: Video marketing on social media platforms can yield impressive results. A whopping 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.

  21. Massive Viewership Potential: The number of people watching digital videos in the US has reached a staggering 244.4 million. Your audience awaits, ready to be entertained, informed, and inspired by your video content. It's time to seize this massive viewership potential and make a lasting impact.



Let OneDay Help You Make an


At OneDay, we believe in the power of personalized video to captivate and ultimately, convert. These 21 powerful statistics highlight the undeniable impact of video marketing, offering you a world of opportunities to engage your audience, boost conversions, and leave a lasting impression. Contact us today to schedule a demo and unleash the full potential of personalized video marketing with OneDay.

Ready to see how video can work for you?