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Essential Video Statistics Every Sales Team Should Know

In the digital age, where every click and view can lead to a potential sale, it’s crucial for sales teams to embrace the most effective tools for engaging prospects and closing deals. Video has emerged as a powerhouse in this arena, and the numbers don't lie. Here are the compelling statistics that showcase why video is an indispensable tool for sales teams. 


  1. Increased Website Engagement: Websites featuring video content see users spending 88% more time on them compared to those without. This prolonged engagement is crucial for building trust and interest in your products or services.
  2. Enhanced Message Retention: A staggering 95% of a message is retained when viewed via video, dwarfing the 10% retention rate for text. This makes video a powerful tool for memorable and effective sales pitches.
  3. Conversion Rate Boost: Integrating video into your website can increase conversion rates by up to 46%. In the world of sales, higher conversion rates directly translate to more successful deals.
  4. Social Media Leverage: Videos achieve 1200% more shares than text and images combined, broadening your reach and increasing the chances of your message being seen by potential customers.
  5. Growing Impact on Sales: In 2023, 87% of marketers reported an increase in sales due to video marketing, a significant jump from 64% in 2016.
  6. Lead Generation: By incorporating video, companies have seen a 66% increase in qualified leads, a key metric for any sales-driven organization.
  7. Email Marketing Efficiency: Video content can increase click-through rates by 65% while simultaneously decreasing unsubscribes by 26%. This makes video a potent tool for email marketing campaigns.
  8. Landing Page Effectiveness: Adding video to your landing pages can boost conversions by 86%, compared to pages with text only, making it a game-changer for initial impressions.
  9. Improved Email Open Rates: Simply including the word "video" in an email subject line can increase open rates by 19%. This underscores the growing preference for video content among email recipients.


Let OneDay Show Your Sales Team How to Leverage Video to Produce Results


Incorporating video into your sales strategy isn't just a trend; it's a fundamental shift in how sales teams communicate and connect with prospects. These statistics clearly demonstrate the unparalleled power of video in capturing attention, enhancing understanding, and driving sales. As a sales leader, leveraging video can set your team apart, creating more engaging, memorable, and effective sales experiences. For more information on how to leverage video effectively for your sales team, contact OneDay to schedule your personalized demo to learn more!  


Ready to see how video can work for you?