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Revolutionizing Recruitment: The Power of Video

Attracting and retaining top talent is critical to building a successful team. However, the traditional recruitment methods of job postings, resume screenings, phone interviews, and in-person interviews are often inadequate in thoroughly assessing a candidate's qualifications, skills, and potential fit for the company. Furthermore, the process can be time-consuming and costly, particularly for businesses recruiting for multiple positions. Thankfully, with the advancement of technology, recruitment videos have emerged as a game-changing solution that addresses these challenges. This blog will explore the superiority of video over traditional recruitment methods and how it has revolutionized how businesses recruit top talent.


Why Traditional Recruiting Methods

Fall Short in Today's Business World

Traditional recruitment methods may have been adequate in the past, but they have limitations. According to a survey by LinkedIn, 69% of recruiters agree that soft skills are more difficult to assess than hard skills. Resumes and cover letters only provide a glimpse of a candidate's experience, leaving their personality, communication, and interpersonal skills up in the air. Moreover, traditional methods can be time-consuming and costly for businesses, especially when recruiting for multiple positions. 

In fact, according to a study by the Society for Human Resource Management, the average cost-per-hire is $4,129, with an average time-to-fill of 42 days. These limitations make it increasingly challenging for recruiters to identify and attract top talent, which is why many businesses are turning to video as a more innovative and effective method of recruitment.


Types of Video Recruitment

Businesses can use several video recruitment methods to enhance their recruitment process. Here are just a few examples of how video can provide recruitment solutions:

  • One-way video interviews - These video interviews enable candidates to record their responses to pre-recorded questions, allowing businesses to assess candidates on their own time. This method is also convenient for candidates who can record their answers on their own time. In fact, according to a LinkedIn survey, 66% of global talent professionals believe that video interviewing removes scheduling constraints and saves time for both recruiters and candidates.

  • Live video interviews - This method allows businesses to conduct real-time interviews with candidates, regardless of location. This is particularly beneficial when time is of the essence or when recruiting candidates from different parts of the world.

  • Company highlight videos - These videos provide candidates with a better understanding of the company culture and work environment. In addition, these recruitment video solutions can give candidates an idea of what it's like to work for the company, helping them make more informed decisions about applying for the position. According to a survey conducted by Software Advice, 60% of job seekers said that having a better understanding of company culture would make them more likely to apply for a job.

  • Resume video follow-ups - Creating these videos can help ensure your company stays top of mind in your candidate's eyes. In addition, it allows you to inform your applicant about what the next steps of the hiring process are and gives you another chance to highlight your company.


Enhance Decision Making with Video


Incorporating video into the recruitment process can lead to more informed decision-making by employers. Unlike traditional recruitment methods, video allows for a more comprehensive evaluation of candidates, including their communication skills, presentation style, and body language. For instance, a candidate's tone and demeanor during a video interview can reveal more about their personality and suitability for the role than a traditional phone call or email exchange. This additional information can help employers make more informed decisions about which candidates to move forward within the hiring process.

Read Next: 5 OneDay Videos to Make for Human Resources and Communications


Upgrade Your Hiring Game with

Video Solutions

With the rise of video recruitment methods, businesses can now take advantage of a powerful tool to attract top talent. Video recruitment can provide a more comprehensive evaluation of candidates, helping employers make informed decisions on whom to move forward with during the hiring process. It is time to say goodbye to traditional recruitment methods and embrace video's game-changing benefits. By incorporating video into recruitment strategies, businesses can create a more engaging and dynamic hiring process, attracting top talent while saving time and money. So why wait? Join the revolution and elevate your recruitment process with the power of video. Start using OneDay today.


Ready to see how video can work for you?