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6 Tips for Creating Effective Dealership Video Content

As a car dealer, you understand the importance of connecting with your customers and showcasing your inventory to boost sales. However, with the rise of digital marketing, it's become increasingly important to leverage video marketing as part of your overall strategy. According to recent studies, over 80% of customers research cars online before visiting a dealership, making video an ideal way to showcase your inventory and differentiate your dealership from the competition. But creating engaging video content that resonates with your audience and drives sales can take time and effort. So let's look at some actionable tips to help you make an effective automotive video marketing strategy that will help you attract new customers and close more deals.

Start with Your End Goal

Defining your objectives from the outset is essential to create compelling video content for your dealership. For example, if you aim to educate consumers about a car's features, a quick walkthrough video by a sales associate can be effective. In addition, you can include a call-to-action (CTA) directly in the video that directs viewers to the car's landing page on your website. Finally, consider creating reusable videos for frequently asked questions with a customer service team member. You can select the most appropriate CTA and chart a course for a successful automotive video strategy by identifying your desired outcomes.


Think Like a Consumer

Understanding your audience is crucial to creating effective dealership video content. Once you know what your end goal is for your customer, how do you create an experience with your video that will help accomplish your goal? For instance, imagine your goal is to boost brand awareness and familiarize your dealership with the community. Creating a behind-the-scenes video showcasing employee personalities or taking consumers through the car sales process is a great way to pique curiosity and educate them about your dealership. You can create these videos in a way that entertains and speaks to them directly. Remember, just like you don't like stale and boring, neither does your audience.


Make Every Second Count

Attention spans are short, so keeping your dealership video content brief and concise is essential. When planning what you are filming, it is the quality that counts, and you want to grab their attention immediately and keep it until they complete your chosen call to action. When developing your automotive video marketing strategy, you want to aim for videos between 30 seconds to 2 minutes in length. Breaking up your content into multiple short videos can keep your audience engaged and returning for more.


Facts Tell, Stories Sell

Using storytelling techniques in your dealership video content can create a powerful emotional connection with your audience. For example, if your goal with your video is to introduce a brand-new car, your video should be a visual and auditory love letter to that car. From inspiring music and impactful voiceovers to gorgeous shots of the car's exterior and interior, your consumer should walk away not only knowing the details of the vehicle but feeling connected to it. Creating a storyboard for each video and planning each scene can make your dealership video content more impactful and lasting.


Boost Your Views

Your dealership's video content can only be effective with strategic promotion. Knowing where you are sending your video, whether a direct message to a prospect, a social media post, or even an embedded video on your website, will determine how you can get the most out of your efforts. An embedded video, for example, will be most effective when combined with keyword-specific SEO (Search Engine Optimization) on your embedded page. If you create a video for social media, use current and effective hashtags to get attention to your post and increase engagement. Personalizing the video messages that you send directly to your consumer is an effective way to increase your views and open rate with direct messaging.


Track Your Stats

Tracking the performance of your dealership's video marketing is pivotal to improving your strategy and creating more effective videos in the future. Before implementing your automotive video strategy, choose a platform to help you make your videos and provide analytics tools to measure views, engagement, and conversion rates. The right platform will be invaluable for the creative process and for distributing and tracking your videos quickly and efficiently.

Read Next: How to Use Video Effectively in Your Sales Strategy


Shift Into Gear and Get Started with

Making Video Content

Now that you have read this "manual" on automotive video marketing, it's time to get into gear! Creating the right video messages for your dealership becomes more manageable with a team on your side. If you're looking for a powerful video automation tool to elevate your video marketing game, look no further than OneDay. OneDay is an all-in-one platform that allows you to create, manage, distribute, and analyze your video content quickly and efficiently. Try OneDay today and see the difference it can make for your video marketing strategy!


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